Master AI for Strategic Marketing
What will you learn in these 3 days
The master's degree in artificial intelligence for strategic marketing is a training course that equips professionals with the most advanced AI tools to revolutionize marketing. From real-time data analysis and personalization of user experiences, to advanced segmentation and demand forecasting, this master's degree covers all aspects crucial to effective marketing in the digital age. With a focus on practicality and application, the master prepares participants to harness the power of AI to optimize marketing strategies and create unforgettable customer experiences.
The topics covered
1
DATA ANALYSIS & COMPETITIVE INTELLIGENCE
Artificial intelligence (AI) in marketing is a transformative force, capable of analyzing massive volumes of sales and consumer data in real time. This ability to identify patterns, trends and market opportunities not only drives informed decisions but also refines marketing strategies.
2
SEGMENTATION &
MICRO
SEGMENTATION
With AI, companies can analyze customer data in a more sophisticated way, identifying specific market segments and creating highly personalized marketing campaigns. This not only improves the effectiveness of marketing strategies but also the customer experience, leading to greater loyalty and conversions.
3
POSITIONING
COMPETITIVE
AND LIQUID BRANDING
Artificial intelligence is redefining competitive positioning in marketing, introducing the concept of "liquid" marketing that adapts fluidly to each audience. Thanks to AI, companies can now analyze and understand the specific needs of different market segments, creating tailored offers that precisely resonate with customers' desires and expectations.
4
DEFINITION OF THE OFFER
MORE PERSONALIZED
AI in marketing overcomes the traditional “one size fits all” approach with personalized offers based on detailed behavioral analytics. These intelligent tools tailor offers to customers' unique preferences, elevating the relevance and effectiveness of the offer compared to conventional methods.
DAY 1
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Introduction to artificial intelligence: tools and trends for strategic marketing.
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Data analytics and competitive intelligence powered by artificial intelligence and first look at the tools
DAY 2
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Segmentation of target audiences powered by AI
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Definition of competitive positioning onmarket through AI analysis and tools
DAY 3
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Definition of the offer and discovery of the potential linked to hyper-personalisation
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Practical workshop